SolarEdge To Exit Australia And New Zealand Markets, Ending Local Sales And Operations

Israeli solar and energy storage company SolarEdge has announced plans to cease all local sales and operations in Australia and New Zealand, following the withdrawal of German inverter manufacturer SMA from Australia's residential and commercial solar markets earlier this year.

The withdrawal covers all product lines, including residential inverters and the SolarEdge Home Battery. According to a notice sent to installers, final purchase orders for the two markets must be submitted by November 20, 2026, with the latest delivery date set for December 18, 2026.

SolarEdge will also stop renewing product certifications in the region and discontinue local marketing activities and incentive programs.

Despite the withdrawal, the company confirmed that warranty commitments and technical support for products already sold will remain in place. Customers will receive assistance through its global support center and online service platforms, although local service teams will no longer operate.

The move is part of SolarEdge's broader global cost-reduction and business restructuring strategy, as the company shifts resources toward core markets and higher-growth technologies, including its Nexis intelligent energy platform and solid-state transformer technology for data centers.

SolarEdge has established a strong global presence in distributed solar, with more than 56 GW of optimized inverter systems shipped across 145 countries and regions, serving over four million households.

The simultaneous strategic retreats by SMA and SolarEdge raise questions about the long-term profitability of Australia's residential solar and storage market. Rather than reflecting a failure of their technologies, the decisions highlight the growing pressure on international manufacturers to reassess regional operating costs, market returns and business sustainability.